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The Insight Bureau

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Based in Singapore, Professor Dr. Hellmut Schutte is a respected authority on international business and international marketing and management. He has a very strong understanding of Asia, first based in the region in 1972. In fact, he has lived and worked in nine different countries, teaching in over forty of them. His extensive research and teaching experience at INSEAD Business Schools has been primarily concerned with markets and consumers in Asia and more recently with the emergence of China and India. With greater regionalisation of corporate strategies, he has become sought-after as an advisor and commentator on Asia and the kinds of organisational structures multinational firms have embraced to take advantages of the opportunities of Asia markets. He is a well-known speaker at conferences and business events, and is actively involved in executive programmes, boards and advisory roles and also consults for Asian and western organizations.

His best-selling book, "Strategies for Asia Pacific" (Macmillan 1995 -- co-authored with Philippe Lasserre) was first published in 1995 and its third edition came out in 2006. He also wrote "Marketing Management - an Asian case book" (Prentice Hall/Pearson 2004 co-authored), "Strategies and Management in Asia Pacific" in 1999 (McGraw Hill 1999 co-author Philippe Lasserre) and "Consumer Behaviour in Asia" (1998 Macmillan)

Dr. Schutte is now Dean Emeritus at INSEAD in Singapore. He was previously Distinguished Professor of Management at the China Europe International Business School (CEIBS) and was formerly Dean of INSEAD's Singapore Campus 2002-2006 with 40 full-time resident professors, 300 MBA students and over 2,500 executive education students a year. Before this, he was Associate Dean for Executive Education in Asia 1993-2002, 1992-93 he was a visiting professor at Boston University and visiting scholar at Harvard University, 1989-90 visiting professor at the University of Tokyo and originally joined the INSEAD faculty in 1981.

Professor Schutte studied economics and business administration in Germany and obtained his doctorate from the University of St.Gallen, Switzerland. He spent 11 years in commercial roles with investment banking before joining academia.


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