Asian Business & Brand Strategy
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Martin Roll
Author of Asian Brand Strategy
Business & Brand Strategist
Advisor | Speaker | AuthorMartin Roll is a world-respected thought-leader on value-creation through brand equity. As a business strategist, he advises top executives and corporate boards across the globe, including several companies in Asia-Pacific. He facilitates business leaders on bold thinking for future strategies.
Martin Roll is a valuable contributor to any executive discussion on the subject of leadership, innovation, growth, organisational excellence and brand equity, its close link to management and how it drives outstanding performance through shareholder value.
Martin Roll is the author of bestseller Asian Brand Strategy (Palgrave Macmillan - Nov 2005) which was named "Best Business Book 2006" by Booz Allen Hamilton's Strategy+Business magazine. His next book (due out in 2009) looks at value creation through brand equity and how this guides business leadership and performance at the C-level.
As a columnist and commentator on business and brand leadership issues, he regularly appears in international press and comments on regional and global TV. He is a guest lecturer on marketing and brand leadership at INSEAD and other leading global business schools and is a visiting professor at China European International Business School (CEIBS).
Martin Roll is an accomplished speaker and moderator of roundtables and conferences held all around the world. Typically, he delivers keynote speeches at major business conferences but also presents and engages in dialogue in more intimate, interactive client forums.
The key issues that Martin addresses in his speeches and executive workshop include:
- Branding Excellence; driving shareholder value
- Brand Equity and Leadership
- Brand Leadership; the role of the CEO,
- Asian Brand Strategy; a new paradigm for the boardroom
- The Rise of Asian Brands; threats and opportunities
- The Chief Marketing Officer
Martin is a Danish citizen, currently based in Singapore.