Dr John Wormald & Graeme Maxton's book
TIME FOR A MODEL CHANGE:
Re-Engineering the Global Automobile Industry for the 21st Century
Authored by Graeme P. Maxton and John Wormald, both seasoned industry veterans, the book "Time for a Model Change: Re-engineering the Global Automotive Industry" delves deep into the unsystematic thinking, and unsynchronized approach that ails the industry as a whole, both the auto manufacturers and the auto parts sector.
The development of the automotive industry has turned out to be the one of the most significant industrial phenomenon of the previous century, that's impacted the society like no other. And it continues to be one, as it makes up for more than 11% of the GDP of Europe, North America, and Japan. This means that a one in nine people are employed by the industry.
The reader, throughout the journey of its reading would encounter broad, new, practical, critical, and far reaching recommendations meant to ensure the industry's sustainability, by satisfying its myriad stakeholders.