Dr Yuwa Hedrick-Wong
The Future and Me:
Power of the Youth Market in Asia
By by Yuwa Hedrick-Wongs, Master Card,
Yuwa Hedrick-Wong has the rare ability of combining first-class economic reasoning, appreciation of market and demographic trends, common sense and an engaging writing style. This book is rich in insight and a pleasure to read. A tour de force on a critical emerging market segment; today's affluent, young premium Asian consumers/ - Maurice Levi The most detailed and illuminating analysis of a particular type of global consumer, one who connects consumption to ongoing se4lf-development and has the resources to pursue it all to the fullest. by taking account of aspects that go well beyond narrow market transactions, Yuwa Hedrick-Wong gives us an enormously rich account with multiple insights as to the future trajectory of this market. he helps us see how common notions about the so-called youth market are flawed and miss the point; it is not simply a question of age. this depth of understanding makes for real surprises and often very amusing facts. - Saki Sassen The speed of change in Asia is sometimes mind-boggling. In particular, youth premium markets have undergone spectacular yet complex evolutions,with urbanization, education and global orientation changing the aspirations and behavior o these consumers. Based on original and detailed country data, Yuwa Hedrick-Wong provides an illuminating, clear and synthetic analysis of the forces behind these evolutions, and of the formidable challenges and opportunities the young generations re creating for the future of Asia/Pacific. - Christian Koenig Glittering Silver Market : The Rise of the Elderly
Glittering Silver Market :
The Rise of the Elderly Consumers in Asia
By by Yuwa Hedrick-Wong, MasterCard International Staff, Master Card
The Glittering Silver Market describes in much clarity, the history, experiences and expectations of consumers in this category. As a consumer banker in Asia Pacific, I found the research and forecast related to "silver" consumers in China, Hong Kong and Taiwan particularly interesting. It is an excellent piece of work for the business as well as the leisure reader.--Dicky Yip, OBE, Executive Vice President, Bank of Communications, General Manager, HSBC.
Dr Yuwa Hedrick-Wong has put his finger on a major consumer trend in Asia: the rise of the elderly consumer market. Through Concise statistics, insightful observations and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major Asian Countries. It is a book that researchers, businessmen, financial analysts and public policy makers should read to derive deep insights on the enormous future impact of elderly consumer spending in Asia.--Professor Tan Kong Yan, Director, Asia Research Center, Nanyang Technological University, Former Chief Economist, Ministry of Trade and Industry Government of Singapore.
The Glittering Silver Market provides a detailed analysis of the financial powers of elderly populations in Asia and its enormous potential. Supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing consumer market and the exciting new business opportunities it can offer for the future. A must-read for all marketers.--Sam Moon, Managing Director & CEO, DNM Strategies.
Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr Hedrick-Wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. He succinctly provides the reader with analyses of population trends in key countries together with projections which are particularly useful.--Manu Bhaskaran, Partner/Head, Economic Research, Centennial Group.
Holding up Half of the Sky: the New Women Consumers of Asia
by Yuwa Hedrick-Wongs, Master Card,
The New Women Consumers of Asia
Through his detailed analyses of demographic and economic data amassed in this book, Dr. Yuwa Hedrick-Wong has convincingly explained the role of women as an important force shaping the Asian Consumer Market.
- Francis T. Lui
Professor of Economics & Director, Center for Economic Development
Hong Kong University of Science & Technology
Holding Up Half of the Sky: The New Women Consumers of Asia is a gold mine of information and insights demonstrating the increasingly important role of women as a driving force of consumption and market development in Asian countries. Combining demographics, profiles of female consumer groups, and the most up-to-date estimates of $500 billion of discretionary spending by 2014, this book pushes the frontiers of market research to new levels.
- Dr. R. Paul Shaw
Former Lead Economist, currently Program Advisor
Human Development Group, World Bank Institute
Sensitive and Rigorous, the research combines the best of quantitative and qualitative techniques to provide a lucid, readable overview of the status of Asian women today, and speculates on emerging trends. From an intimate perch on the lofty peak of women's studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must-read of all marketers.
Dr. Sharon Siddique
partner
Sreekumar Siddique & Co. Pte. Ltd.
This book provides reliable insights, supported with scientific methodology, on one of the "mega-trends' of Asian and global market development. A better understanding of women's consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well.
Professor Fan Gang
Director of National Economic research Institute
China Reform Foundation, Beijing
Succeeding Like Success:
The Affluent Consumers of Asia
by Yuwa Hedrick-Wong, Master Card World Wide Staff
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described